The Coronavirus (COVID-19) has been declared a worldwide pandemic by the World Health Organization and a national emergency in the United States. Uncertainty and fear are breeding acts of discrimination and violence against individuals of Asian descent. To combat this rising tide of hatred, Asian American artist, leaders and influencers have teamed up with IW Group, an Asian American communications agency to launch #WashTheHate, a social media campaign designed to raise awareness about Anti-Asian bigotry amid the viral outbreak.

The University of Utah is proud to stand with Asian American leaders and our students, faculty and staff of Asian descent against xenophobia in all its forms.

#UtahWashTheHate Social Media Campaign

Target Audience

University of Utah Students, Faculty, Staff and the broader Community

Campaign Instructions

Three easy steps to supporting this campaign:

1. Record a video of yourself washing your hands and sharing a personal story of how coronavirus has impacted you, then encourage your social media followers to do the same.
2. Videos should be at least 20 seconds long – the recommended time to wash your hands
3. Post your story with the hashtags #WashTheHate and #UtahWashTheHate on social media

Messaging

You should speak from your personal experience, show support for the Asian community, encourage others to post a video and Wash The Hate.

Posting

Post your video to your organizational and/or personal social media feed or story with the campaign hashtags below and a short caption.

Caption ideas:

1. “It’s time to #WashTheHate! #UtahWashTheHate”
2. “’[A short quote from your message]’ #WashTheHate #UtahWashTheHate”

Be sure to reach out to social media influencers in your community and ask them to get involved.

Timing

Video posting should begin posting on Tuesday, March 31st with a goal of getting as many postings as possible by Friday, April 3rd.

Resources

 

University Contacts

University Marketing & Communications
Morgan Aguilar (morgan.aguilar@utah.edu)

Equity, Diversity, and Inclusion
Pamela Bishop (pamela.bishop@utah.edu)